I avoid words that are used instead of "said" like "growled", "shrieked", " yelled". I try and keep the text very dry and cool, and don't do purple prose unless Lara is having a bad acid trip or something equally atypical. I include swear words, drinking, smoking and violence against endangered species where necessary. I also try and put Lara in the real world. If she ends up in India looking for the Sankara Stones, I don't populate the place with central casting Indian extras and comic book villainous Rajahs, but try (possibly not very successfully) to write the actual country as it is, at whatever time period Lara is there. I also try and avoid archaeological clichés (unless I'm being satirical) like the Lost Ark, the Spear of Destiny, the Holy Grail, King Arthur, ancient gods and goddesses, the lost treasure of Black Beard the Pirate, Ancient Egypt, etc., unless there's some sort of twist to the tale like ... Black Beard was really a goodie or the Holy Grail was in reality evil. Finally I try and research whatever I'm writing about a least a little, and by research I don't just mean solely reading Wikipedia or using Google map :). If you are soaked in the background of your chosen story then you have the freedom to think about the plot.
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Click here for Ostercy's "Lara Canon"